Social Marketing for Public Health: Global Trends and Success... - 9780763757977

Social Marketing for Public Health: Global Trends and Success StoriesGlobal Trends and Success Stories\nAuthor(s): Hong Cheng, Philip Kotler, Nancy Lee\nFormat: Paperback\nPublisher: Jones and Bartlett Publishers, Inc, United States\nImprint: Jones and Bartlett Publishers, Inc\nISBN-13: 9780763757977, 978-0763757977\nSynopsis\nSocial Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.