Review of Marketing Research

Emerald Publishing Inc

Review of Marketing Research\nHardback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nTitle: Review of Marketing Research\nFormat: Hardback\nLanguage: English\nTopic: Market research\nPublisher: Emerald Publishing Limited\nPublication year: 2008\nEdition: 1\nISBN-13: 9780765621252\nISBN-10: 0765621258\n\n------------------------------\nDescription\n------------------------------\nFirst Published in 2017. Review of Marketing Research, now in its fifth volume, is a fairly recent publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature in a particular area, offer a critical commentary, develop an innovative framework, and discuss future developments, as well.