Advertising Account Planning by Donald Jugenheimer (Paperback Book)

Name: Advertising Account Planning by Donald Jugenheimer (Paperback Book)
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.\n\nAdvertising Account Planning\nPlanning and Managing an IMC Campaign\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note that the price advertised is as low as we can go, we do not accept offers.\n\nConcise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.\n\nProduct Details\n\nISBN\n9780765640369\n\nFormat\nPaperback\n\nAuthor\nDonald Jugenheimer\n\nPublisher\nTaylor &am;