Consumer Psychology in a Social Media World by Claudiu V. Dimofte PAPERBACK

Taylor & Francis Ltd

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals\u2019 use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. \nThe book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural\n\nConsumer Psychology in a Social Media World\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note that ;