Smart Globalization – Designing Global Strategies, Creating Global Networks

Smart GlobalizationDesigning Global Strategies, Creating Global Networks\nAuthor(s): Anil K. Gupta, D. Eleanor Westney\nFormat: Paperback\nPublisher: John Wiley & Sons Inc, United States\nImprint: Jossey-Bass Inc.,U.S.\nISBN-13: 9780787965327, 978-0787965327\nSynopsis\nSmart Globalization is a compendium of leading-edge thinking on global strategy first published in the acclaimed MIT Sloan Management Review. The central premise underlying this book is that globalization can be a double-edged sword. The global or globalizing firm has the potential to reap several types of benefits such as the vast potential of a much larger market arena, opportunities to capture scale- and location-based cost efficiencies, and exposure to a multiplicity of new product and process ideas. However, globalization also exposes the firm to numerous strategic and organizational challenges emanating from a dramatic increase in diversity, complexity, and uncertainty - external as well as internal to the fi.