The Culture and Commerce of Publishing in the 21st Century Greco Rodríguez

The Culture and Commerce of Publishing in the 21st CenturyAuthor(s): Albert N. Greco, Clara E. Rodrguez, Robert M. Wharton\nFormat: Hardback\nPublisher: Stanford University Press, United States\nImprint: Stanford Business Books,US\nISBN-13: 9780804750318, 978-0804750318\nSynopsis\nIs publishing a cultural or commercial endeavor? Drawing on extensive data sets and applying the theoretical tools of both sociology and economics, The Culture and Commerce of Publishing in the 21st Century is the definitive social and economic analysis of the current state and future trends of the industry. This book examines the substantive issues, challenges, and problems confronting the diverse, and in many ways fragile, book publishing industry in the United States. The authors specifically emphasize the consumer, college textbook, and scholarly publishing components of the [url] book publishing industry as they analyze the cultural and economic structure of the book publishing industry in the twenty-f.