Jimmy Carter and the Birth of the Marathon Media Campaign - 9780807170793

Jimmy Carter and the Birth of the Marathon Media CampaignAuthor(s): Amber Roessner, Robert Mann\nFormat: Hardback\nPublisher: Louisiana State University Press, United States\nImprint: Louisiana State University Press\nISBN-13: 9780807170793, 978-0807170793\nSynopsis\nWith the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in [url] history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns.\n\n Amber Roessner's Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carter's meteoric rise to the presidency. She contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by the manufacture of a political image.