Green Capitalism? - 9780812249019

Green Capitalism?Business and the Environment in the Twentieth Century\nAuthor(s): Hartmut Berghoff, Adam Rome\nFormat: Hardback\nPublisher: University of Pennsylvania Press, United States\nImprint: University of Pennsylvania Press\nISBN-13: 9780812249019, 978-0812249019\nSynopsis\nAt a time when the human impact on the environment is more devastating than ever, business initiatives frame the quest to \""green\"" capitalism as the key to humanity's long-term survival. Indeed, even before the rise of the environmental movement in the 1970s, businesses sometimes had reasons to protect parts of nature, limit their production of wastes, and support broader environmental reforms. In the last thirty years, especially, many businesses have worked hard to reduce their direct and indirect environmental footprint. But are these efforts exceptional, or can capitalism truly be environmentally conscious?\n Green Capitalism? offers a critical, historically informed perspective on building a more sus.