The Editor in Chief Second Edition: A Managemen. Patterson<|

The Editor in Chief\n\nA Management Guide for Magazine Editors\n\nBenton Rain Patterson (Author), Coleman E. P. Patterson (Author)\n\n9780813810799, Wiley\n\nPaperback / softback, published 13 January 2003\n\n212 pages\n22.8 x 15.6 x 1.3 cm, 0.338 kg\n\nPacked with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine. \nNew to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines:\n--Launching\n--Funding\n--Organizing a staff\n--Increasing readership\nAimed at students interested in careers as magazine editors and at novi]