Food Product Development (IFT Basic Symposium). Side 9780813820293 New<|

Food Product DevelopmentBased on Experience\nAuthor(s): Catherine Side\nFormat: Hardback\nPublisher: John Wiley and Sons Ltd, United Kingdom\nImprint: Wiley-Blackwell\nISBN-13: 9780813820293, 978-0813820293\nSynopsis\nImprove your product development success ratio! This IFT Basic Symposium is the collective work of a team of seasoned food industry consultants whose experiences and observations provide a \""how to\"" guide of successful product and process development. Their information-packed presentations will deepen and broaden the food technologist's knowledge of food product development to the sphere beyond the laboratory.\n\n Authors address the following key components of product development: Managing the Product Development Process, Consumer & Market Research, Making It Happen, Cost & Pricing\n\n A case study and several short case history lessons illuminate product development from perspectives that include consumer and marketing needs, manufacturing ramifications, com.