Media Franchising – Creative License and Collaboration in the Culture Industrie…

Media FranchisingCreative License and Collaboration in the Culture Industries\nAuthor(s): Derek Johnson\nFormat: Paperback\nPublisher: New York University Press, United States\nImprint: New York University Press\nISBN-13: 9780814743485, 978-0814743485\nSynopsis\n\""Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry.\""\n Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest\n \n While immediately recognizable throughout the [url] and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of m.