The Modern Christmas in America: Cultural Histo. Waits, Wood<|

The Modern Christmas in AmericaA Cultural History of Gift Giving\nAuthor(s): William Waits\nFormat: Paperback\nPublisher: New York University Press, United States\nImprint: New York University Press\nISBN-13: 9780814792841, 978-0814792841\nSynopsis\nIn days of old, Christmas was defined by the custom of exchanging simple handmade gifts. Today, it has become a multi-billion industry, synonymous with commercialism and consumption. How did this transformation occur?\n In this incisive and engaging examination of how Christmas has evolved since 1880, Waits chronicles the history of the holiday, from its origin to its current form. The book is illustrated with dozens of historical photographs and will be of interest to cultural and social historians alike.\n Christmas was a relatively modest occasion in the English- speaking world, celebrated by the exchange of modest handmade gifts, until the Victorians invested the holiday with immense significance as part of a larger effort to celebrat.