African Language Digital Media and Communication - Hardback Book - by A. Salawu

African Language Digital Media and Communication - Hardback Book - by A. Salawu

Taylor & Francis

While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. This book analyses the online presence of African language media. The chapters in the book focus on the speed, structure, content, navigation and interactivity, operations and performance, and audience of the online media. They also pay particular attention to how social media such as Facebook, Twitter and WhatsApp have been appropriated by African language media. Using a wide range of case studies, the contributors assess the challenges of adopting digital technologies by the media, and how the technologies have impacted journalistic practice and media operations.\n\nExamining the ability of the African language press to adopt new technologies, this book will be of interest to scholars of media, journalism, communication, social media and culture i.

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