Great Times Down South – Deep South Tourism Promotion in the Carter Era Hardback
Great Times Down SouthDeep South Tourism Promotion in the Carter Era\nAuthor(s): Giuliano Santangeli Valenzani\nFormat: Hardback\nPublisher: University of Georgia Press, United States\nImprint: University of Georgia Press\nISBN-13: 9780820373317, 978-0820373317\nSynopsis\nGreat Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and TV spots, used by state tourism bureaus in Alabama, Georgia, Mississippi, and South Carolina. The chosen period, known as the Carter era, marked \""southern fashion\"" and economic prosperity in the Sunbelt.\n\nAnalyzing the strategies, rhetoric, images, and themes employed by these tourism bureaus domestically and internationally offers a unique look into the prevailing conception of the South as marketed and perceived externally. A noticeable shift in the tourist image of the South occurred in the late 1970s, aligning with significant changes in southern culture and society. While the.
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