The Economics and Financing of Media Companies by Robert G. P... - 9780823232567

The Economics and Financing of Media CompaniesSecond Edition\nAuthor(s): Robert G. Picard\nFormat: Hardback\nPublisher: Fordham University Press, United States\nImprint: Fordham University Press\nISBN-13: 9780823232567, 978-0823232567\nSynopsis\nIn this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.\n Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firm.