Buying Reality: Political Ads, Money, and Local. Yanich<|
Buying RealityPolitical Ads, Money, and Local Television News\nAuthor(s): Danilo Yanich\nFormat: Hardback\nPublisher: Fordham University Press, United States\nImprint: Fordham University Press\nISBN-13: 9780823288953, 978-0823288953\nSynopsis\nFrom a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close?\n You might think. But you'd be wrong to the tune of $[url] billion just in 2016. In [url] elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislaturesand the 2020 campaign shows no signs of bucking this trend. When candidates don.
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