Marketing Communications Management : Analysis, Planning, Implementation

Sage Publications Ltd

Marketing Communications Management\nby Paul Copley\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Paul Copley\nTitle: Marketing Communications Management\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: SAGE Publications Ltd\nPublication year: 2014\nEdition: Second Edition\nISBN-13: 9780857027870\nISBN-10: 0857027875\nRRP: \u00A365.99\n\n------------------------------\nDescription\n------------------------------\n\nPraise for the first edition:\n\nAn excellent text for exploring marketing communications in the 21st century.' - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway\n\nFirst rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical exampl.