Seeing Matters : A Psychology of the Image and Its Politics

Name: Seeing Matters : A Psychology of the Image and Its Politics
Brand: Cambridge University Press

Cambridge University Press

Seeing MattersA Psychology of the Image and Its Politics\nAuthor(s): Sarah Awad\nFormat: Hardback\nPublisher: Cambridge University Press, United Kingdom\nImprint: Cambridge University Press\nISBN-13: 9781009272070, 978-1009272070\nSynopsis\nIn Seeing Matters, Sarah Awad offers a psychological exploration of how images shape our actions, perceptions, and identities. She examines how we use images to symbolically and materially influence the world, others, and ourselves, while also revealing how the images around us shape our thoughts, emotions, and memories. Awad investigates the social and political dynamics of visual culture, questioning who is seen, how they are portrayed, and why these representations matter. By using clear language and real-world examples, she makes complex theories accessible to readers, offering diverse methodological approaches for analyzing a wide range of image genres such as graffiti, digital memes, photojournalism, and caricatures. This comprehensive anal.