Microeconomics for Managers by Richard B. McKenzie, D. Eric S... - 9781009354783

Microeconomics for ManagersPrinciples and Applications\nAuthor(s): Richard B. McKenzie, D. Eric Schansberg, Dwight R. Lee\nFormat: Hardback\nPublisher: Cambridge University Press, United Kingdom\nImprint: Cambridge University Press\nISBN-13: 9781009354783, 978-1009354783\nSynopsis\nThis fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other grad.