Sustainable Marketing and Customer Value by Subrata Chattopadhyay PAPERBACK

Taylor & Francis Ltd

Explore the intricate relationship between sustainable marketing practices and the creation of lasting customer value with this insightful book. Delve into strategies that not only benefit the environment and society but also enhance brand loyalty and drive business growth. This paperback edition offers a comprehensive guide for marketers, business leaders, and academics seeking to integrate sustainability into their core strategies. Learn how to communicate your brand's commitment to sustainability effectively, build trust, and foster long-term customer relationships. Key topics covered include: * The evolving landscape of consumer expectations regarding sustainability. * Frameworks for developing and implementing sustainable marketing campaigns. * Measuring the impact of sustainability on customer perception and purchasing behavior. * Case studies of successful sustainable marketing initiatives. This book provides actionable insights and theoretical foundations for anyone looking to master sustainable marketing and build enduring customer value.