Value First, Then Price - 2nd Edition

Taylor & Francis

Value First, Then PriceBuilding Value-Based Pricing Strategies\nAuthor(s): Andreas Hinterhuber, Todd C. Snelgrove\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032012193, 978-1032012193\nSynopsis\nValue-based pricing pricing a product or service according to its value to the customer rather than its cost is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.\n\nThis book offers a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, it provides students and researchers with a method by which to draw invaluable data-driven conclusions, and gives sales and marketing managers the theories and best practices they need to quantify the value of their products a.