Social Media Risk and the Law

Name: Social Media Risk and the Law
Brand: Taylor & Francis

Taylor & Francis

Social media has many advantages for professional communication \u2013 but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. \n\nIt offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. \n\nWhether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this b.