UX Research Methods for Media and Communication Studies - 9781032018669

Taylor & Francis

UX Research Methods for Media and Communication StudiesAn Introduction to Contemporary Qualitative Methods\nAuthor(s): Angela M. Cirucci, Urszula M. Pruchniewska\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032018669, 978-1032018669\nSynopsis\nA comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students.\n\nAngela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkth.