Upgrade Culture and Technological Change by Adam Richard Rottinghaus HARDBACK

Taylor & Francis > Miami University

Upgrade Culture and Technological ChangeThe Business of the Future\nAuthor(s): Adam Richard Rottinghaus\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032045771, 978-1032045771\nSynopsis\nThis book explores the origin and future of \""upgrade culture,\"" a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge.\n\nBy analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s, the book describes the genesis, maintenance, and future of upgrade culture. Based on archival and popular sources, first-hand interviews with a range of industry professionals, and participant observations at industry-only events, the book attends to issues both intimate to the culture of marketing work and structural to the organization of the consumer technology i]