Social Media Analytics and Practical Applications : The Change to the Competition Landscape

Name: Social Media Analytics and Practical Applications : The Change to the Competition Landscape
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

Brand new product\nFree UK standard delivery 2-3 days from despatch\nTracked secure courier\nPlease check delivery times at top of listing\nBookCurl is a family bookseller - thank you for your business\n\nSocial Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. \nBy focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the e