Qualitative Management Research in Context

Name: Qualitative Management Research in Context
Brand: Taylor & Francis

Taylor & Francis

This concise book uses narrative fiction to address how researchers can conduct qualitative research using both online and first-hand data and digital and face-to-face methods. The book is structured around four phases of the research process \u2013 accessing management field research, writing the literature review, collecting and analysing data and enacting qualitative research and finally the creative process of writing qualitative research. Theory and practice are merged through a situation-based case study within each chapter, with the methods and tools employed in each context explored through narrative fiction. The protagonists of each case have specific questions, emotions and ambiguities that qualitative researchers need to face, offering a unique approach to the practice of qualitative research and how it is used in real-life situations. Founded on the idea of enacting and not just doing qualitative research, this book offers toolkits that the researcher can use to operation.