Contemporary Issues in Marketing and Consumer Behaviour by El... - 9781032061993

Contemporary Issues in Marketing and Consumer BehaviourAuthor(s): Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032061993, 978-1032061993\nSynopsis\nThis third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.\n\nTopics new to this edition include:\n\nDigital Markets and Marketing\n\nHierarchies of Knowledge in Marketing\n\nMarketing Inequalit.