Managing Public Relations by Peter M. Smudde (Paperback Book)

Name: Managing Public Relations by Peter M. Smudde (Paperback Book)
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book\u2019s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:\nCurrent examples and testimonials from across the globe, as well as updated \""Executive Viewpoints\""\nExpanded content on strategic planning, budgeting, and financial statements\nDetailed commentary on topics relevant to the modern workplace, including remote\n\nManaging Public Relations\nBusiness Principles and Tools for Strategic Communication, 2e\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using R;