Frugal Innovation

Name: Frugal Innovation
Brand: Taylor & Francis

Taylor & Francis

Frugal InnovationA Global Research Companion\nAuthor(s): Adela J. McMurray, Gerrit A. de Waal\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032082844, 978-1032082844\nSynopsis\nCustomers are increasingly seeking \""low-cost, high-quality\"" or what is known as frugal products that meet the buyers needs while reducing the associated cost of ownership. This book examines the developing principles and theories of frugal innovations across the globe. The authors identify frugal innovation (FI) using a multi-method approach to data analysis. They argue that the concept of frugality as a societal/ethical value has undergone several changes and propose a differentiated model of frugal innovations. They address frugal innovations that have never been accessible to the public.\n\nHands-on case studies across various industry sectors and countries, supported by theory, provide multiple learning opportunities. The authors explore the rel.