Media Management and Artificial Intelligence : Understanding Media Business ...

Taylor & Francis Ltd

Media Management and Artificial IntelligenceUnderstanding Media Business Models in the Digital Age\nAuthor(s): Alex Connock\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032100951, 978-1032100951\nSynopsis\nThis cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. \""AI is really the change agent of the media industry,\"" answered a natural language generation model when AI was asked about the subject of this book. \""It will open incredible opportunities.\"" This book seeks to explore them. The media is examined through four sections. Principles maps business models and the key tools of AI. Platforms covers distribution channels in Games, Streamers, Social Networks, Broadcast an.