Sports Marketing - 9781032112763

Sports MarketingAuthor(s): Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032112763, 978-1032112763\nSynopsis\nHighly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theoryfocusing on industry-specific terminology and practiceswith practitioner insights into current issues and future directions in the sports industry.\n\nThis anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular \""You Make the Call\"" cases, insider and early.