Digital Pricing Strategy: Capturing Value from , Liozu, Hinterhuber..

Digital Pricing Strategy\nby Stephan M. Liozu\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Stephan M. Liozu\nTitle: Digital Pricing Strategy\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Taylor & Francis Ltd\nPublication year: 2023\nEdition: 1\nISBN-13: 9781032127729\nISBN-10: 1032127724\n\n------------------------------\nDescription\n------------------------------\n\nDigital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global env.