Advanced Theory and Practice in Sport Marketing - 4th Edition

Name: Advanced Theory and Practice in Sport Marketing - 4th Edition
Brand: Taylor & Francis

Taylor & Francis

Advanced Theory and Practice in Sport MarketingAuthor(s): Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032137643, 978-1032137643\nSynopsis\nNow in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. \n\nThe book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, exp.