Hispanic Marketing by Felipe Korzenny PAPERBACK 9781032137742

Name: Hispanic Marketing by Felipe Korzenny PAPERBACK 9781032137742
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.\n\nHispanic Marketing\nThe Evolution of the Latino Consumer\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note: the price advertised is as low as we can go \u2014 we do not accept or respond to offers. We're also unable to accommodate special requests added in your order notes at checkout. If you have a specific request or requirement, please contact us before ordering so we can check if it's something we can help with.\n\nThis book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices th;