Cases in Public Relations Management by Patricia Swann (Paperback Book)

Name: Cases in Public Relations Management by Patricia Swann (Paperback Book)
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.\nShowcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to \u0093dig deeper\u0094 into the cases at hand. New to the fourth edition:\nFifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, Barbie, and Nike\nEmphasis on social media, sustainability, ethics, and social responsibility for\n\nCases in Public Relations Management\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note that the pric;