Public Relations as Public Diplomacy: The Royal, Braun Paperback..

Taylor & Francis

Public Relations as Public DiplomacyThe Royal Bank of Canadas Monthly Letter, 1943-2003\nAuthor(s): Sandra L. Braun\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032175249, 978-1032175249\nSynopsis\nThis is a study of the Royal Bank of Canadas Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.\n\nThis concise history documents the inception, development and rise to popularity of the Monthly Letter, telling the untold story of how a corporate newsletter became a tool of international public diplomacy. The purpose of this writing is to demonstrate the entanglement of the fields of public diplomacy and public relations and to offer a more palatable conceptualization of them as two discrete, but.