Health Service Marketing Management in Africa - 9781032176239

Taylor & Francis

Health Service Marketing Management in AfricaAuthor(s): Robert Hinson, Kofi Osei-Frimpong, Ogechi Adeola, Lydia Aziato\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Productivity Press\nISBN-13: 9781032176239, 978-1032176239\nSynopsis\nHealth Service Marketing Management in Africa [tel], K[tel]\n\nShelving Guide: Business & Management / Marketing Management\n\nThe application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. Its been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence raising new questions. Changing regulations, discoveries, and new health treatments continuously appear and give rise to such questions. Advancements in technology not only improve healthcare delivery systems but also provide avenues for customers to seek information regarding their health conditions and influence their participato.