Risk and Health Communication in an Evolving Media Environmen... - 9781032178813

Risk and Health Communication in an Evolving Media EnvironmentAuthor(s): H. Dan O'Hair\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032178813, 978-1032178813\nSynopsis\nBroadcast media has a particular fascination with stories that involve risk and health crisis eventsdisease outbreaks, terrorist acts, and natural disasterscontexts where risk and health communication play a critical role. An evolving media landscape introduces both challenges and opportunities for using communication to manage extreme events and hazardous contexts.\n\nRisk and Health Communication in an Evolving Media Environment addresses issues of risk and health communication with a collection of chapters that reflect state-of-the-art discussion by top scholars in the field. The authors in this volume develop unique and insightful perspectives by employing the best available research on topics such as brand awareness in healthcare communication, occupati.