Approaches to Corporate Social Responsibility by Stefan Marko... - 9781032187082

Approaches to Corporate Social ResponsibilityKnowledge, Values, and Actions\nAuthor(s): Stefan Markovic, Adam Lindgreen, Nikolina Koporcic, Milena Micevski\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032187082, 978-1032187082\nSynopsis\nFollowing recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and minimize their negative impact on the environment. Accordingly, a plethora of firms have integrated corporate social responsibility (CSR) at the center of their business strategies and actions. Whilst this has resulted in many firms meeting their broader responsibilities toward society and the environment, some firms have used CSR in a manipulative and insincere way. As stakeholders become aware of such misuse of CSR, largely thanks to the rapid evolution of information technologies, they start to penalize firms by spreading negative word of mou.