Sport Marketing in a Global Environment

Name: Sport Marketing in a Global Environment
Brand: Taylor & Francis

Taylor & Francis

Sport Marketing in a Global EnvironmentStrategic Perspectives\nAuthor(s): Ruth M. Crabtree, James J. Zhang\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032217949, 978-1032217949\nSynopsis\nThis book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. \n\nIt presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and schol.