Strategic Pricing and Management Accounting (Ro, Dugdale Hardcover..

Taylor & Francis

Strategic Pricing and Management AccountingAuthor(s): David Dugdale\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032224824, 978-1032224824\nSynopsis\nManagement accountants should have a key role to play in developing and executing pricing strategy and policy. However, their historical focus on costing and operations means that their potential as business partners with marketing and sales professionals is easily overlooked. This book focuses on how management accountants can help key stakeholders in the formulation and execution of pricing policy and, conversely, on showing managers responsible for pricing decisions how they could be helped by management accountants. It equips management accountants with a unique overview of pricing theory, the practical, quantitative techniques they should know and the value they can bring to the pricing function. \n\nThe book analyses segmentation, value to customer, price-value maps, segm.