Lean Approach To Digital Transf

Name: Lean Approach To Digital Transf
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

The Lean Approach to Digital TransformationFrom Customer to Code and From Code to Customer\nAuthor(s): Yves Caseau\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Productivity Press\nISBN-13: 9781032225012, 978-1032225012\nSynopsis\nThe Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer is organized into three parts that expose and develop the three capabilities that are essential for a successful digital transformation: \n\n1. Understanding how to co-create digital services with users, whether they are customers or future customers. This ability combines observation, dialogue, and iterative experimentation. The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly \""customer-centric\"", from observation and listening to co-development. The revolution of the digital age of the 21st century .