Esports and the Media (Paperback Book)

Name: Esports and the Media (Paperback Book)
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

This book takes a multidisciplinary approach to the question of esports and their role in society. A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world.\nChapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be learned through esports? What do the media gain from broadcasting esports? What is the relationship between social networks and esports? What are the main marketing strategies used in esports? What effect does communicative globalization have on the development of esports? What is the relationship between merchandising and esports? What do communication experts think about esports? \nOffering clear\n\nEsports and the Media\nChallenges and Expectations in a Multi-Screen Society\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked servi;