Social Media Measurement and Management : Entrepreneurial Digital Analytics

Social Media Measurement and Management : Entrepreneurial Digital Analytics

Taylor & Francis Ltd

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.\nThis second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data.\n\nSocial Media Measurement and Management\nEntrepreneurial Digital Analytics\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.;

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