Running Events by Vassil Girginov, Kostas Alexandris, Jeroen ... - 9781032294629

Running EventsPolicies, Marketing and Impacts\nAuthor(s): Vassil Girginov, Kostas Alexandris, Jeroen Scheerder\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032294629, 978-1032294629\nSynopsis\nThis is the first book to critically examine the relationship between running events in local, national and international welfare policy, their marketing and management, and the resulting social impacts.\n\nDrawing on original empirical research, the book presents a series of illustrative case studies, with each chapter containing take-home messages for sport and events managers looking to improve their professional practice. Developing a new theoretical perspective on running events, the book presents data from around the world, including five European countries, the US and China. It covers different types of events, from big city marathons to community park runs, and new types of events such as path and trail runs, night runs, ultra.