Brain-Friendly Museum

Name: Brain-Friendly Museum
Brand: Taylor & Francis

Taylor & Francis

The Brain-Friendly MuseumUsing Psychology and Neuroscience to Improve the Visitor Experience\nAuthor(s): Annalisa Banzi\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032303307, 978-1032303307\nSynopsis\nThe Brain-Friendly Museum proposes an innovative approach to experiencing and enjoying the museum environment in new ways, based on the systematic application of cognitive psychology and neuroscience. \n\nProviding practical guidance on navigating and thinking about museums in different ways, the book is designed to help develop more fulfilling visitor experiences. It explores our cognitive processes and emotions, and how they can be used to engage with and enjoy the museum environment, regardless of the visitors background, language, or culture. The book considers core cognitive processes, including memory, attention, and perception, and how they can successfully be applied to the museum environment, for example, in creating .