Made in Italy and the Luxury Market by Serena Rovai PAPERBACK 9781032304397

Made in Italy and the Luxury Market\nby Serena Rovai\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Serena Rovai\nTitle: Made in Italy and the Luxury Market\nFormat: Paperback\nLanguage: English\nPublisher: Taylor & Francis\nPublication year: 2024\nEdition: 1\nISBN-13: 9781032304397\nISBN-10: 1032304391\nRRP: \u00A359.00\n\n------------------------------\nDescription\n------------------------------\n\nMade in Italy holds a highly significant position in the global luxury market, as an economic, cultural, and social phenomenon, and the textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualized as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity a.