Competitive Advantage, Strategy and Innovation in Africa by M... - 9781032307268

Competitive Advantage, Strategy and Innovation in AfricaIssues and Applications\nAuthor(s): Mohammed El Amine Abdelli, Nawal Chemma, Soudani Ahlem, Samir B. Maliki, Gurmeet Singh\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032307268, 978-1032307268\nSynopsis\nThe competitiveness of companies plays an important role in developing their effectiveness. But technology provides a strong competitive advantage to the companies and helps in achieving the sustainable development. This edited collection discusses various methods by which a firm can create a competitive advantage in a dynamic situation. The book highlights the strategies in global decisions related to changing business models and processes in the innovation era. The contributions by authors take readers through emerging trends in innovation that can support managers in making more strategic decisions, while reducing reconciliation and report preparation.\n\nIn a hype.