Strategic Pharmaceutical Marketing Management in by Mithun Nandy PAPERBACK

Strategic Pharmaceutical Marketing Management in Growth Markets\nby Mithun Nandy\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 14\u201315 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Mithun Nandy\nTitle: Strategic Pharmaceutical Marketing Management in Growth Markets\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing management\nPublisher: Taylor & Francis Ltd\nEdition: 1\nISBN-13: 9781032321646\nISBN-10: 1032321644\n\n------------------------------\nDescription\n------------------------------\n\nIndia is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and.