Insurgence

Name: Insurgence
Brand: Taylor & Francis

Taylor & Francis

Insurgence is designed to help business leaders apply new methods to the most important \nbusiness problem they face in the world today: namely, how to overcome their incumbent mentality to \nmaintain relevance and discover new sources of growth. At the convergence of lean, business \n model innovation, agile, and design thinking, insurgence is a methodology and \nbusiness philosophy that will help leaders in incumbent businesses rediscover how to operate like \nsmall and nimble insurgents whilst maintaining many of their incumbent advantages.\nIncumbent businesses, often having enjoyed a long period of relative historical market stability, are \nincreasingly unprepared for nimble insurgents coming on to the field of play and applying different \nassumptions and business models at speed and scale. These incumbent businesses find that the \nbusiness models that fuelled their success are no longer robust to the change \nsurrounding their business, and they are becoming increasingly obs.